It is All about digital marketing,
I hear far too often from medium to the larger corporations that the biggest fear they have with any digital marketing strategy, predominantly utilising Facebook, or any social media platform for that matter; the possibility of receiving negative comments on their Facebook business pages etc.
Well that is an interesting idea; aren’t they saying categorically that they expect negative comments because they either don’t believe in their product or they have concern about their ability to provide an accepted level of service to their customer? They consider a digital marketing how to bring an alcoholic beverage to market strategy with Social Media dangerous to their brand, this is so typical with corporate Fat Cats operating in a safety net, while collecting their large salaries, but achieving nothing…
So from the onset they do not have faith in their product? Then why on earth are they in business or why on earth do they work for an organisation that they fear! Why don’t they just improve their game and get back to basics? OK, Im side tracking again.
Or even easier than that, encourage the negativity, don’t fear it. After all, it is that negativity that can help them strive towards the perfect product or greater service; the negative comments are from their customers or potential customers, shouldn’t they be listening (or engaging) with them? Of course they should! That is what digital marketing is all about.